Vytautas Kumža

“We won’t fade into” brings to the foreground the visual noise (tags, stickers) on advertisements found in urban spaces. This photography installation disguises the banality of advertising content by the added playful interventions on the surface of the screen. Kumza’s piece makes the construction of the stage visible bringing the background forwards while concealing parts of the foreground.

Coutresy of MaMA Rotterdam.
Party supported by Lithuanian Council for Culture.
Photography by Lotte Stekelenburg.